Oregon Fusion is a new company raising the standards for quality hemp products and healing CBD oils. Planting 16,000 plants in the ground for the first time last year, they have their sights set on becoming the industry standard for what’s possible with hemp. Bowen Imagery guided the client through our brand discovery process, which includes determining primary and secondary archetypes on which the brand is rooted in. In this case we found the primary archetype is Pioneer, Citizen and Caregiver are the supporting archetypes. Based on the Pioneer archetype, we developed the logo, color theme, stationery, website and trade show promotional collateral materials.