Bowen Imagery, Creative Specialists. Logos, Branding, Websites, Graphic Design, Illustration, Original Art, Marketing & Photography

Bowen Imagery tends to attract a diverse and colorful clientele. When Jean Harper from Moxy Women discovered our knack for extracting vision and essence, a small spark generated new life for her company. Jean's passion and professionalism helped her build a tribal following of "moxy" women through an interactive website, inspiring stories and successful concerts. She approached Bowen Imagery to take it to the next level.

When looking at the Moxy brand, there was a bit of confusion as to how it was perceived by the public. We had a few whiteboard sessions to get to the core of Moxy and came up with a powerful mission statement, Igniting the flame of passion within all women to Find, Keep, and Share their Moxy through inspiring stories, empowering events and worldwide community. From there, we began a series of rough drafts, into comps and finally came to the final "flaming o" logo concept.

This simple, universal and fiery logo signifies the flame within all moxy women and lends itself to a diverse, global audience. Because of its memorable shape, the flame will be used for an entire line of upcoming products that help promote this great message. Take a look at the finished logo.

Looking for a creative spark for your company?
Get a custom quote from Bowen Imagery and we'll get started.